tag:blogger.com,1999:blog-243428427298807.post3315908996191300176..comments2024-03-27T15:11:02.615-07:00Comments on ErinMoloney.com: Digital Overload Puts a Premium on Thought LeadershipErinhttp://www.blogger.com/profile/04506076802299222518noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-243428427298807.post-58147615437147105402011-06-12T18:53:37.911-07:002011-06-12T18:53:37.911-07:00You know, I also struggle with the concept of &quo...You know, I also struggle with the concept of "community" as it relates to thought leadership. I see cases of other companies creating an online forum or a unique social networking site - but these are usually companies who have a strong fan base or companies whose customers have a very niche similarity about them. This does not apply to us right now, and more importantly, there are already thriving online communities in my space (IT Toolbox or SpiceWorks, for example). We choose to participate in these instead of creating our own. In terms of what we do measure regarding social media, I look at it in three buckets: 1) Visibility -- traffic, impressions, followers, etc. 2) Engagement -- comments, RTs, @ mentions, etc. and 3) Demand Generation / Conversion -- lead forms completed as a direct referral from our blogs, for exampole.Erinhttps://www.blogger.com/profile/04506076802299222518noreply@blogger.comtag:blogger.com,1999:blog-243428427298807.post-77298336013614260792011-06-10T07:43:38.762-07:002011-06-10T07:43:38.762-07:00Erin-
Great blog post. I love the "center of...Erin-<br />Great blog post. I love the "center of knowledge" idea. I think that is what a lot of companies strive for with their blog/social media presence. I find the idea of "community" to be a bit more difficult. Without taking too much time, could you explain how (if at all) you measure community? <br /><br />Is it traffic to the site (the more views the more community)? Is it comments (the more conversation the better)? Or is it enough to just know that you're providing great content to the external/internal community whether or not they come back often or comment?<br /><br />Cheers!Michael Buffahttp://michaelbuffa.comnoreply@blogger.com