Geeks, Rejoice! The Email Renaissance Has Arrived 11/06/2014

Geeks, Rejoice! The Email Renaissance Has Arrived 11/06/2014:

I’ve noticed a commonality among the very best digital marketers: They absolutely thrive on a changing landscape. It’s what makes our work interesting.

via Tumblr http://ift.tt/1tXjLIF

Things Successful People Do Differently

Things Successful People Do Differently:

"Nobody is immune to stress. It’s not whether we experience stress, it’s how we respond. Understanding stress as your body bringing in reinforcements to defeat a challenge, rather than being defeated, isn’t just motivational fluff, it’s a biological shift. You’ll literally live longer, and feel better."

via Tumblr http://ift.tt/ZMTrW3

If your employees are idiots, you're the one to blame

​I stumbled on this interesting article on leadership and low-performing direct reports:

The first problem of course is thinking that one of your people is an idiot. Once one of your people knows your low opinion of them they are unlikely to exceed your low expectations. Never ask or expect less from your people than you need or want them to deliver.
If you’ve hired someone and they are not getting the job done there are only two possibilities.
You’re not going to like either one.
The first one is that you simply hired the wrong person. Yes, you simply hired the wrong person. If they truly cannot get the job done then why did you hire them? If they didn’t have the skills, knowledge, and experience to successfully complete the requirements of their role then why in the world did you hire them? You must have just hired the wrong person.
The second possibility is that you did hire the right person but you’re not giving them the tools they need to succeed. You, as a leader may not be teaching them the additional skills required to truly excel. Your may not be transferring your additional knowledge and experience to them.
Either way, if you’ve hired someone who is not succeeding it’s your responsibility. When you accept 100% responsibility for the success of your people you begin to grow as a leader.
When you accept 100% responsibility for the success of the people you’ve hired you’ll no longer be so quick to dismiss them with a “they’re an idiot” flick of your tongue. You will stop “spending time on” and start “investing time with” your people.

"Social media as a lead generation tool is simply a really powerful way to build and nurture..."

“Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Stop using it as a broadcast tool and start thinking about influencing and adding value around 50 or 100 prospects.

Go to LinkedIn and leave all those industry and job title related groups you signed up for and find two or three groups where your actual prospects hang out and look for advice. Start asking and answering questions in these groups. Start building targeted prospect lists in these groups using LinkedIn’s Sales Navigator tool.

Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and you’ll start to generation the right leads in social media.”



- Top B2B Lead Generation Tactics

via Tumblr http://ift.tt/1uLy3Km

"The challenge for marketers is not only that consumers seek out information online and from social..."

“The challenge for marketers is not only that consumers seek out information online and from social media, but also that consumers trust these sources more than traditional advertising”



- Why Marketers Should Be Followers

via Tumblr http://ift.tt/1n4IJNN

"Research with human subjects is generally governed by strict ethical standards, including the..."

“Research with human subjects is generally governed by strict ethical standards, including the informed consent of the people who are studied. Facebook’s generic click-through agreement, which almost no one reads and which doesn’t mention this kind of experimentation, was the only form of consent cited in the paper. The subjects in the study still, to this day, have not been informed that they were in the study. If there had been federal funding, such a complacent notion of informed consent would probably have been considered a crime. Subjects would most likely have been screened so that those at special risk would be excluded or handled with extra care.”



- Jaron Lanier on Lack of Transparency in Facebook Study - NYTimes.com

via Tumblr http://ift.tt/1rdCGhg

"There is an old African proverb that says, “If you want to go fast, go alone. If you want to go far,..."

“There is an old African proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” This is particularly true within the world of innovation, where it has never been easier to quickly frame up concepts in isolation, yet it’s when you start collaborating with your customers/audiences that amazing and unexpected things can happen.”



- How Do You Connect With Your Consumers In The ‘Participation Age?’

via Tumblr http://ift.tt/1nZGHmT

""Our enterprise customers oftentimes have significant investments in both vendors’..."

“"Our enterprise customers oftentimes have significant investments in both vendors’ technologies, and this closer coupling will enable us to integrate tools and systems more quickly, driving additional solution value,” Davis told CRN.”



- Microsoft And Salesforce Bury Hatchet In New Partnership - Page: 1 | CRN

via Tumblr http://ift.tt/1mQTwhY

""It’s important all enterprises, and individuals, consider and understand the role each of us..."

“"It’s important all enterprises, and individuals, consider and understand the role each of us can play in improving the future, regardless of the scale of our capabilities. Every action matters." - Jeff Davis, Perficient, Inc.”



- Benioffs, Gates Team Up For $100 Million Donation To Fight Premature Births - Page: 1 | CRN

via Tumblr http://ift.tt/1iCH1WP

In the Digital Age, Companies Need a New Set of Marketing Skills

In the Digital Age, Companies Need a New Set of Marketing Skills:

"The talent is out in the marketplace, you just have to be creative to source it in nontraditional ways through communities or networks. Then you have to understand that you may only retain these people for a short time, but the positive, disruptive impact and the knowledge they can impart on your organization is game changing."

via Tumblr http://ift.tt/1kbq9Fm