About Erin

Erin speaking at Conversion Conference West, 2010

Erin Moloney is a marketing leader specializing in online performance-based marketing. She has been responsible for targeted cost-per-acquisition advertising, e-commerce sales, traffic and lead generation as well as offline business development for both B2B and B2C organizations. Erin has optimized hundreds of Web sites for top search engine rankings and has managed a multimillion dollar online advertising campaign for the largest internet advertiser in the U.S.

Erin has built and led teams of marketing specialists who performed SEO and pay-per-click (PPC) management in addition to teams of web developers, designers, project managers and IT professionals.

Erin is Director of Social Media and Online Marketing at Perficient, Inc, a leading information technology consulting firm serving clients throughout North America. Perficient's IT consultants deliver business-driven technology solutions that enable clients to gain competitive advantage, make their businesses more responsive to market opportunities and threats, strengthen relationships with customers, suppliers and partners, improve productivity and reduce information technology costs.

Select Groups and Associations:

• President, Social Media Club Saint Louis (December 2010 to Present)
• Board Member, Business Marketing Association, Saint Louis Chapter (October 2010 to October 2012)

Select Speaking Engagements:

• Featured Speaker: United Way deTocqueville Society, Saint Louis, MO, First Tuesday Luncheon (November 2012)
  Topic: Social Media for Executives - Blog Recap
• Speaker: PRSA Saint Louis "Tech Day" (November 2012)
  Topic: "Influencer Marketing: Finding and Targeting Online Influcners to Increase Market Awareness"- Slides
• Speaker: Webster University, George Herbert Walker School of Business & Technology (June 2012)
  Topic: "Real World Success: Driving Leads from Social Media", Social Media Bootcamp - Video
• Speaker at "Social Media 101" for the Association of Fundraising Professionals, Saint Louis (May 2012)
  Topic: "Blogging"
• Speaker at the International Assoc. of Business Communicators Saint Louis Social Media Seminar, "Be Social" (April 2012)
  Topic: Social Media Marketing for Lead Generation 
• Guest Lecture at Washington University Brown School of Social Work, St. Louis, MO (2012)
  Topic: "Social Media for Non-Profits" 
• Speaker at Integrated Marketing Summit, St. Louis (October 2010)
  Topic: Social Media Marketing Panel 
• Speaker at Conversion Conference West, San Jose, CA (May 2010)
  Topic: "Social Media Marketing for Conversion"
• Featured Speaker, Marketing Masters Luncheon at Business Marketing Association, St. Louis, MO (April 2010)
  Topic: "Social Media Marketing for B2B Business Development"
• Speaker: MarketSTL Online Marketing Conference, St. Louis, MO (April 2010)
  Topic: "Web Analytics"
• Featured Speaker: PCMagCast Webinar (June 2007)
  Topic: "Build Your Web Presence and Increase Business Reach"