CMO credits the role of "marketing technologist" to achievements:
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Key takeaways from this article:
- marketing is now investing a tremendous amount of money into technology
- The IT and the marketing people are aligned almost all the time on advanced and emerging applications
- Jauchius credits the appointment of a “marketing technologist” position as the single liaison between marketing and IT with helping define roles and identify the kinds of multi-talented staff members needed to power digital marketing initiatives like customer analytics.
- This role is the best way to make sure you have a collaborative relationship between marketing and tech
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