UMSL offers new program in digital media marketing

UMSL offers new program in digital media marketing:

“It is imperative that universities begin to seriously change their marketing curriculums to reflect the evolution of marketing and business being driven by technology or they will be outdated and irrelevant,” said Perry D. Drake, academic director and assistant teaching professor at UMSL.

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"All forms of organizations need to have social media policies and procedures in place that are..."

“All forms of organizations need to have social media policies and procedures in place that are clearly articulated to employees. And as we all must do, employing a modicum of common sense and an understanding of one’s personal responsibility in social media channels is never a bad idea as long as we prefer gainful employment.”



- St. Louis’ Social Media-Driven Saga of Larry Conners and KMOV - Forbes

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"11 percent of Twitter users who saw a tweet from a B2B tech brand went on to convert on the..."

“11 percent of Twitter users who saw a tweet from a B2B tech brand went on to convert on the company’s website by completing a sign-up form for downloadable content or demo, compared to only 4 percent of average Internet users.”



- Twitter Outperforms Facebook and LinkedIn 9 to 1 for Lead Generation | Resnarkable

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Forbes reports: 78% Of Salespeople Using Social Media Outsell Their Peers

Great article on social selling by @MarkFidelman

Key Takeaways

• The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media.
• When it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. 
• Over half of the respondents (54%) who used social media tracked their social media usage back to at least one closed deal. 
• Over 40% said they’ve closed between two and five deals as a result of social media 
• More than 10% of the respondents said; “Yes, It directly contributes to my closes.” 
• 50.1% of sales people who report using social media state that they spend less than 10% of their selling time using social media. That’s decent ROI.
• The top social selling sites were, in order, Linkedin, Twitter,Facebook , Blogging, Google +, other.

“Linkedin, Twitter, Facebook, Foursquare, Google Plus, a blog, etc. are no longer nice to haves, they are salesperson must haves.”

"Selling through social channels (social selling) is the closest thing to being a fly on the wall in..."

“

Selling through social channels (social selling) is the closest thing to being a fly on the wall in your customers, prospects and competitor’s world. Using Twitter, LinkedIn, Facebook, and other social media – supplies information that is almost impossible to obtain through traditional means. A lead today can be someone complaining on Twitter that their current vendor is driving them crazy. It can be a question in a LinkedIn group. It can be a unassuming comment on a Facebook page. Today, leads are far more than a call from a friend, a business card from an event or a chance encounter on a flight.

The phrase; “Go where you customers are.” has always been true and now it’s truer than ever. Your customers and prospects use social media.

”



- Study: 78% Of Salespeople Using Social Media Outsell Their Peers - Forbes

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Federal court will today hear a case that could determine whether Facebook "likes" count as protected speech.

Federal court will today hear a case that could determine whether Facebook "likes" count as protected speech.

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"Execs are working with faculty to determine areas in data analysis, ad tech and other digital arenas..."

““Execs are working with faculty to determine areas in data analysis, ad tech and other digital arenas in which ad industry execs of tomorrow will need competence.””



- Corporate-Driven Data Projects Find Home in Academia | DataWorks - Advertising Age

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Cap'n Crunch capitalizes on the Ryan Gosling cereal meme with this clever little Vine - via @adage

Cap'n Crunch capitalizes on the Ryan Gosling cereal meme with this clever little Vine - via @adage

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University of Missouri St. Louis Goes Digital with Marketing Courses

"In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it."

- Forrester Research 

Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive channels gain legitimacy in the marketing mix.

The demand for digital marketing in our education system is self-evident.
This week, I met with +Perry Drake +Nick Gilham and +Derek Mabie to discuss the digital media marketing courses we'll be offering as part of a new push by the University of Missouri Saint Louis to educate their students on digital media aspects of marketing. This includes:

• Digital Media Marketing Certificate Program which has several types of classes in it. For example, my Social Media Marketing course is 3 days in June and is just $749.
• New undergraduate level courses in social media and digital marketing
• New graduate level courses in social media and digital marketing. For example, I will be teaching graduate level social media marketing on Tuesday nights, starting this September. 
• Creation of the UMSL Digital Media Marketing Advisory Board, boasting an incredibly talented group of local and national digital media professionals who will advise the university on these programs and will help instructors to ensure the curriculum is extremely valuable. The list includes +Steve Bauer +Matthew Coble +Todd Budin +Nick Gilham +Raymond Gobberg +Justin Lopinot +Arni Maack +Derek Mabie +Erin Moloney +Ed Reggi +Mark Sanders 

Read the full press release below, and if you are interested in the social media marketing course I am teaching, you can learn more and register here.

UMSL Announces Digital Media Marketing Courses from Erin Moloney

Social Media Marketing (21 hours)

June 14, 15, 22, 2013 | 9:00-5:00 PM | Register | Inquire

Instructor: Erin Moloney 

Social networks are becoming an integral part of the marketing mix. On these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, the various tools (free and paid) used to listen and engage with consumers, how to manage healthy communities, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, the various ways engagement is measured, the value of a Facebook like, and how to calculate return on investment. Social networks discussed will include Facebook, Twitter, Tumblr, Instagram, LinkedIn, WordPress, etc. Tools used and discussed will include Netbase (our partner), HootSuite, TweetDeck, Technorati, etc. Real life case studies will be discussed throughout this course.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Foundational Elements of Marketing Analytics Success

Foundational Elements of Marketing Analytics Success:

CMOs know that increasing their investment in analytics is a key to…

1. 
   

   Driving the competitiveness of their business in the marketplace

   
   


2. 
   

   Ensuring the ongoing relevance of their department within the organization

   
   

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"In today’s business climate, people are very hesitant to grant their trust to any big..."

“In today’s business climate, people are very hesitant to grant their trust to any big organization…Smart organizations are recognizing that trend, and looking at how they can build their reputation – and thus trust – with the people that matter most to them.”



- Why I Drank the Reputation Management Kool-Aid | Standing Partnership

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Why CMO Tenure Has Doubled - via @adage

Why CMO Tenure Has Doubled - via @adage:

The increased complexity of the job has made CMOs more fulfilled, challenged and respected, resulting in a big shift in how long they stick around.

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People Seek Authenticity Even if They Can't Easily Define It - by @simonsinek

People Seek Authenticity Even if They Can't Easily Define It - by @simonsinek:

The reason companies like Southwest Airlines, Apple and Whole Foods have loyal followings is because they tell us what they believe.

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A Facebook Fan Is Worth $174, Researcher Says, for Consumer Brands

A Facebook Fan Is Worth $174, Researcher Says, for Consumer Brands:

A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.

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"In the world of B2B sales and marketing these days, it’s just as important for an executive or..."

“In the world of B2B sales and marketing these days, it’s just as important for an executive or salesperson to have a solid reputation online as it is offline.”



- How to Protect Your Online Reputation and Close the Deal | ClickZ

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Three Top Marketers With Agency Backgrounds Reveal Why They Switched SidesStrategy - Advertising Age

Three Top Marketers With Agency Backgrounds Reveal Why They Switched SidesStrategy - Advertising Age:

the thing we like about working on the client side is that you can advocate, encourage and sell through amazing work in ways you just would not have been able to do on the agency side.

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