"Amazon is evolving from an online retailer into a competitive provider of information technology and..."

“Amazon is evolving from an online retailer into a competitive provider of information technology and services to big companies, and government bodies.”



- Amazon VS IBM In A Battle For The Cloud - Business Insider

via Tumblr http://erinmoloney.tumblr.com/post/56520823901

One woman's perspective: Leaned In, Screwed Over

One woman's perspective: Leaned In, Screwed Over:

Very interesting perspective on what “leaning in" really resulted in for one woman. It reminds us that there are many variables at play here.

Seven years ago, I was 29 and desperate to avoid the label “stay-at-home mom” in case it stuck forever. But how much damage would I have done to my career, really, if I’d told my boss: I quit? Or: See you in mediation?

Looking back now, I wish I’d leaned out. Leaning in was a gesture of timidity. I was too scared of what I might lose, and ended up sacrificing the good situation my family already had. We could have found a way to get by.

So, my advice to the working mothers (and fathers) of America: Think carefully before leaning in. Remember that not every risk is worth taking. And make sure your boss puts everything in writing.

via Tumblr http://erinmoloney.tumblr.com/post/56251438985

"According to a report from Gartner, the CMO will spend more on IT than the CIO by 2017. The result..."

“According to a report from Gartner, the CMO will spend more on IT than the CIO by 2017.

The result will be greater accountability for marketers to demonstrate an alignment between marketing spend and revenue goals.”



- How to turn content marketing into content ROI | VentureBeat

via Tumblr http://erinmoloney.tumblr.com/post/56166733770

"Video is the enduring, long-lasting form factor of content. If you give people the option of reading..."

“Video is the enduring, long-lasting form factor of content. If you give people the option of reading or viewing, they’re going to view.”



- Salesforce CMO Michael Lazerow Talks About Customer Companies | Adweek

via Tumblr http://erinmoloney.tumblr.com/post/56166670281

"If you ignore Google+, then Google search will ignore you. You’d be crazy to let that happen."

“If you ignore Google+, then Google search will ignore you. You’d be crazy to let that happen.”



- Google Turns Two: You Can’t Afford to Ignore It | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

via Tumblr http://erinmoloney.tumblr.com/post/55267449476

"Promoted Tweets are a tool advertisers use to promote specific campaigns via Tweets on Twitter. The..."

“Promoted Tweets are a tool advertisers use to promote specific campaigns via Tweets on Twitter. The Promoted Tweets for Good programs is an application-based pro-bono program serving a number of non-profit organizations each year. We offer a second type of Promoted Tweets for Good ad hoc to organizations involved in disaster relief in times of crisis or civil unrest.”



- Amy Neumann: Social Good Stars: Claire Diaz-Ortiz

via Tumblr http://erinmoloney.tumblr.com/post/55103745727

"Twitter is a series of ‘now’ moments, while there are other platforms that are about..."

“Twitter is a series of ‘now’ moments, while there are other platforms that are about yesterday’s moments.”



- Adam Bain, Twitter’s president of global revenue, as quoted by USA Today

via Tumblr http://erinmoloney.tumblr.com/post/55099150642

"Sales managers don’t have to make a decision to adopt social media, because their customers have..."

“Sales managers don’t have to make a decision to adopt social media, because their customers have already made it for them.”



- http://www.forbes.com/sites/tjmccue/2013/06/30/social-capital-is-path-to-social-selling/?utm_source=followingweekly&utm_medium=email&utm_campaign=20130701

via Tumblr http://erinmoloney.tumblr.com/post/54357969685

"An integral part of the sales process is getting to know your prospects and establishing..."

“An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out that social media can help you accomplish this quickly and easily.”



- http://www.forbes.com/pictures/elee45hmim/5-steps-to-making-a-sale-through-social-media/?utm_source=followingweekly&utm_medium=email&utm_campaign=20130701

via Tumblr http://erinmoloney.tumblr.com/post/54357870012 social media