IBM expands #SocialMedia analytics into the #Cloud - @PorteronPortal from @Perficient weighs in

IBM expands #SocialMedia analytics into the #Cloud - @PorteronPortal from @Perficient weighs in:

“IBM’s Social Media Analytics in the cloud focuses on what matters. It operates on the understanding that companies no longer control the conversation; they participate and influence,” said Michael Porter, principal of the portal and social practice at Perficient.

via Tumblr http://erinmoloney.tumblr.com/post/53376482762

Embrace Social Media to Enhance Your Networking Skills - Getting Started Guide

This afternoon, I am so excited to be presenting to KPMG Network of Women (KNOW) networking event in Saint Louis, MO! The title of the talk is "Embracing social media to enhance your networking skills and capabilities."

In addition to my presentation, I'll be providing a handout that includes my favorite quick tips for getting started on Twitter & LinkedIn, as well as some really helpful suggestions for networking on these channels.

I uploaded it to my SlideShare channel, and here is the guide for you to learn from, share and enjoy. I hope it helps for any woman just getting started in social media. The guide should appear below in this blog post. If you do not see it, click here.

If you attended the event, and you'd like to get in touch with me, my contact information is on the second page!

Social Media Marketing - Getting Started on Twitter and LinkedIn from Erin Moloney

Digital and Social Media Marketing Manager Position - Saint Louis, MO

At Perficient, we have an immediate opening on our marketing team for a rockstar Digital and Social Media Marketing Manager.

We're a fast-growing company, and we have our corporate office at Maryville Centre, 141 and Highway 40 in Town & Country (Saint Louis), MO. Our marketing team is over ten people, but from my experience working here, I can tell you that this role will interface with no less than a few hundred people across the country who blog on our 9 active technology blogs, and the successful candidate will collaborate with key stakeholders in leadership roles as well. This manager will both execute on the crafting and posting of social media messages daily, but he or she will also lead our digital and social strategy for online video, social networks, blog content, website content, email marketing, and much more.

This is an awesome opportunity for a great company. I hope you will consider this role or share it with a great candidate today! View Job Description

Sprint leverages Twitter for second-screen effort targeting NBA championship viewers

Sprint leverages Twitter for second-screen effort targeting NBA championship viewers:

Sprint is also sponsoring the delivery of instant replays of the best moments from games, taking advantage of a Twitter and NBA partnership to post game highlights on Twitter during the playoffs using the #NBARapidReplay hashtag.

This is the first time that real-time video technology in tweets has been used for professional sports, giving fans timely content in-Tweet, per Digitas.

via Tumblr http://erinmoloney.tumblr.com/post/53218319756

Great stats on Twitter usage!

Great stats on Twitter usage!

via Tumblr http://erinmoloney.tumblr.com/post/53028157728

Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook Debuts Hashtags, Urges Advertisers to Use Them:

Hashtags are a first step in surfacing relevant and important public conversations. Over time, our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.

via Tumblr http://erinmoloney.tumblr.com/post/52884593316

"Dear obese PhD applicants: if you didn’t have the willpower to stop eating carbs, you won’t have the..."

“Dear obese PhD applicants: if you didn’t have the willpower to stop eating carbs, you won’t have the willpower to do a dissertation #truth”



- ICYMI: This tweet, sent from the Twitter account of evolutionary psychologist and professor Geoffery Miller, has sent the the academic world into a frenzy. Read the rest of the story on NPR’s 13.7 Cosmos & Culture blog. (via npr)

Interesting.

via Tumblr http://erinmoloney.tumblr.com/post/52550865539

"87% of #B2B buyers said online content has either a major or moderate impact on vendor preference..."

“87% of #B2B buyers said online content has either a major or moderate impact on vendor preference and selection.”



- CMO Council study: Content has significant impact on buying process | B2B Advertising Stats/surveys | BtoB Magazine

via Tumblr http://erinmoloney.tumblr.com/post/52148668769

"Google+ Trumps Twitter: Google+.. .had the second-highest number of account holders.. leading..."

“Google+ Trumps Twitter: Google+.. .had the second-highest number of account holders.. leading Twitter by approximately 10 percentage points”



- Google Trumps Twitter, Earning Second Place for Total US Social Networkers - eMarketer

via Tumblr http://erinmoloney.tumblr.com/post/52087952239

"We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in..."

“We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in your advertising you were destined to be overshadowed by the competition. Today, if you don’t have a social media manager (or department) with a solid piece of social media management software, you are looking at the same shakeout that happened with companies that refused to believe that the web was the future of business.”



- The TweetDeck Fiasco | Social Media Today

via Tumblr http://erinmoloney.tumblr.com/post/52059606590