"58% of respondents said that content played a role in purchasing decisions when it helped them find..."

“58% of respondents said that content played a role in purchasing decisions when it helped them find new solutions to problems.”



- B2B Decision-Makers Value In-Depth Content - eMarketer

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8 Great Social Media Crisis Management Examples

Today in my social media marketing class for UMSL, I spoke about several crisis management examples involving social media. They are:

1. What was intended to be a promotion for the company quickly became a PR nightmare when McDonalds' new feature, the “McStory” (#McDStories) opened them up for bad publicity. 
2. A Nestle employee becomes overly defensive in an online argument causing many people to abandon the company altogether.
3. After hours of very unusual tweets from @BurgerKing, followers began to notice that something was off. Fortunately, the tweets were humorous but could have been devastating had they been offensive. 
4. Abercrombie jokingly asked “Jersey Shore” cast member Mike Sorrentino to refrain from wearing their clothing as a marketing scheme. Unfortunately, the actor did not find this joke humorous and sued the company for $4 million.
5. Lowe’s pulled advertisements from the show “All-American Muslim” after a conservative Christian group complained. This caused a major backlash as thousands of Americans accused the company of bigotry. 
6. A video of a Federal Express delivery man throwing – and breaking – a computer monitor went viral almost instantly at the worst possible time: the holiday season. 
7. Associated Press hacked tweet causes stocks to plunge
8. A Red Cross intern mistakenly tweeted from the company’s official page rather than his personal twitter account. 

"The new generations, committed to sustainability and social purpose, have learned from us that..."

“The new generations, committed to sustainability and social purpose, have learned from us that choice and income don’t bring happiness — but community, trust and purpose might. It’s a new consumer mind-set that values transparency, participation and collaboration. In this atmosphere, the new brand is no brand, and intrusive branding and advertising had better stay out of the way.”



- http://www.bizjournals.com/phoenix/blog/business/2013/06/if-youre-in-advertising-your-life-is.html?ana=twt&page=2

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IBM expands #SocialMedia analytics into the #Cloud - @PorteronPortal from @Perficient weighs in

IBM expands #SocialMedia analytics into the #Cloud - @PorteronPortal from @Perficient weighs in:

“IBM’s Social Media Analytics in the cloud focuses on what matters. It operates on the understanding that companies no longer control the conversation; they participate and influence,” said Michael Porter, principal of the portal and social practice at Perficient.

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Embrace Social Media to Enhance Your Networking Skills - Getting Started Guide

This afternoon, I am so excited to be presenting to KPMG Network of Women (KNOW) networking event in Saint Louis, MO! The title of the talk is "Embracing social media to enhance your networking skills and capabilities."

In addition to my presentation, I'll be providing a handout that includes my favorite quick tips for getting started on Twitter & LinkedIn, as well as some really helpful suggestions for networking on these channels.

I uploaded it to my SlideShare channel, and here is the guide for you to learn from, share and enjoy. I hope it helps for any woman just getting started in social media. The guide should appear below in this blog post. If you do not see it, click here.

If you attended the event, and you'd like to get in touch with me, my contact information is on the second page!

Social Media Marketing - Getting Started on Twitter and LinkedIn from Erin Moloney

Digital and Social Media Marketing Manager Position - Saint Louis, MO

At Perficient, we have an immediate opening on our marketing team for a rockstar Digital and Social Media Marketing Manager.

We're a fast-growing company, and we have our corporate office at Maryville Centre, 141 and Highway 40 in Town & Country (Saint Louis), MO. Our marketing team is over ten people, but from my experience working here, I can tell you that this role will interface with no less than a few hundred people across the country who blog on our 9 active technology blogs, and the successful candidate will collaborate with key stakeholders in leadership roles as well. This manager will both execute on the crafting and posting of social media messages daily, but he or she will also lead our digital and social strategy for online video, social networks, blog content, website content, email marketing, and much more.

This is an awesome opportunity for a great company. I hope you will consider this role or share it with a great candidate today! View Job Description

Sprint leverages Twitter for second-screen effort targeting NBA championship viewers

Sprint leverages Twitter for second-screen effort targeting NBA championship viewers:

Sprint is also sponsoring the delivery of instant replays of the best moments from games, taking advantage of a Twitter and NBA partnership to post game highlights on Twitter during the playoffs using the #NBARapidReplay hashtag.

This is the first time that real-time video technology in tweets has been used for professional sports, giving fans timely content in-Tweet, per Digitas.

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Great stats on Twitter usage!

Great stats on Twitter usage!

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Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook Debuts Hashtags, Urges Advertisers to Use Them:

Hashtags are a first step in surfacing relevant and important public conversations. Over time, our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.

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"Dear obese PhD applicants: if you didn’t have the willpower to stop eating carbs, you won’t have the..."

“Dear obese PhD applicants: if you didn’t have the willpower to stop eating carbs, you won’t have the willpower to do a dissertation #truth”



- ICYMI: This tweet, sent from the Twitter account of evolutionary psychologist and professor Geoffery Miller, has sent the the academic world into a frenzy. Read the rest of the story on NPR’s 13.7 Cosmos & Culture blog. (via npr)

Interesting.

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"87% of #B2B buyers said online content has either a major or moderate impact on vendor preference..."

“87% of #B2B buyers said online content has either a major or moderate impact on vendor preference and selection.”



- CMO Council study: Content has significant impact on buying process | B2B Advertising Stats/surveys | BtoB Magazine

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"Google+ Trumps Twitter: Google+.. .had the second-highest number of account holders.. leading..."

“Google+ Trumps Twitter: Google+.. .had the second-highest number of account holders.. leading Twitter by approximately 10 percentage points”



- Google Trumps Twitter, Earning Second Place for Total US Social Networkers - eMarketer

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"We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in..."

“We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in your advertising you were destined to be overshadowed by the competition. Today, if you don’t have a social media manager (or department) with a solid piece of social media management software, you are looking at the same shakeout that happened with companies that refused to believe that the web was the future of business.”



- The TweetDeck Fiasco | Social Media Today

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