"The new generations, committed to sustainability and social purpose, have learned from us that..."

“The new generations, committed to sustainability and social purpose, have learned from us that choice and income don’t bring happiness — but community, trust and purpose might. It’s a new consumer mind-set that values transparency, participation and collaboration. In this atmosphere, the new brand is no brand, and intrusive branding and advertising had better stay out of the way.”



- http://www.bizjournals.com/phoenix/blog/business/2013/06/if-youre-in-advertising-your-life-is.html?ana=twt&page=2

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