|Some rights reserved. - Horia Varlan|
Easley outlines three key learnings from South by Southwest Interactive, one of the largest interactive marketing & technology conferences in the U.S. - which ended this past week. These are his three key tips to follow as it pertains to copyright law applied to social media:
- Photos: "Be careful when using any picture, even one widely circulated through Twitter or Facebook. If you use a photo, the best practice is to obtain express permission to use it, and at the very least do not use photos without proper attribution and links at a minimum."
- Copy: "Don’t just scrape content — instead transform content with your own unique creativity, and thereby avoid unfair competition or copyright violation claims."
- Criticism and Impersonation: "When dealing with criticism or parody of individuals, be careful not to “credibly impersonate” — so using the word “fake” offers a good deal of protection. When dealing with criticism or parody of a corporation, learn their trademarked logos and marks and try to avoid using them or at least transforming them so that you can argue that there is no consumer confusion, an element necessary under trademark law."
...and the full article provides some background on why Easley suggests you follow these tips. Read the Full Post Here.