Thursday, December 12, 2013

"People who direct online conversations prove themselves as leaders in their fields of expertise, and..."

“People who direct online conversations prove themselves as leaders in their fields of expertise, and that makes them particularly credible as consultants.”



- Are You a Social Media Star? Accenture Is Looking for You. - At Work - WSJ

via Tumblr http://erinmoloney.tumblr.com/post/69796125821

Monday, December 2, 2013

"Identity matters in healthcare, and as that industry becomes more connected like your devices, make..."

“Identity matters in healthcare, and as that industry becomes more connected like your devices, make sure that your information is correct, up to date and is “real.” It could literally save your life.”



- Identity and the Internet of Things – Lessons for Healthcare | Perficient Healthcare IT Solutions Blog

via Tumblr http://erinmoloney.tumblr.com/post/68789423453

Thursday, November 7, 2013

"On Twitter’s biggest day yet, users of Twitter are talking about something else, Obamacare...."

“On Twitter’s biggest day yet, users of Twitter are talking about something else, Obamacare. And that’s a better sign for Twitter than anything that happens on the floor of the NYSE today.”



- This May Be The Best Sign Yet of Twitter’s Maturity | Digital - Advertising Age

via Tumblr http://erinmoloney.tumblr.com/post/66294091533

Tuesday, November 5, 2013

The numbers you need to know for Twitter's IPO

Twitter is about to go public, and there are a lot of reports suggesting many different valuations, made especially confusing recently when Twitter raised their previous price range for the stock.

In following Twitter's IPO news so that I can keep my MBA students updated on the progress and what it means in the world of social media, I've put together this graphic highlighting the key facts and figures I've read about this IPO. It will be interesting to see how it goes this week.

Click to Enlarge

Friday, November 1, 2013

(via Social Media: An Occupation on the Rise (Infographic)PR...





(via Social Media: An Occupation on the Rise (Infographic)PR News)




via Tumblr http://erinmoloney.tumblr.com/post/65702539821

"Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million..."

“Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million users in the USA alone) according to comScore’s “2010 Mobile Year in Review” that has just been released.”



- Social Media And Mobile: The Perfect Addiction - Jeffbullas’s Blog

via Tumblr http://erinmoloney.tumblr.com/post/65702040654

Monday, October 28, 2013

"Twitter tends to be a one-way conversation where influencers are speaking to their followers, while..."

““Twitter tends to be a one-way conversation where influencers are speaking to their followers, while Facebook is where actual friends are connecting.””



- Twitter and social commerce: Facebook generates 10X shares, 20X traffic, 30X customers | VentureBeat

via Tumblr http://erinmoloney.tumblr.com/post/65353766748

"Very nice shout out from @rshevlin about our FinServ blog @Perficient - What makes a good blog?..."

“Very nice shout out from @rshevlin about our FinServ blog @Perficient -

What makes a good blog? “They contain original content…posts like the impact of payments on health care on Perficient’s blog are examples of the original — i.e, not rehashed summaries of studies or articles found elsewhere — content found on these blogs””



- Three FinTech Vendor Blogs Worth Reading | Snarketing 2.0 by Ron Shevlin

via Tumblr http://erinmoloney.tumblr.com/post/65346337575

Monday, October 21, 2013

"Facebook is apparently desperate to keep teenagers and bring back those who have left in droves...."

“Facebook is apparently desperate to keep teenagers and bring back those who have left in droves. Earlier this week, it made a major change to its privacy policy for its 13-17 year-old users”



- Facebook Is Losing Teens, And New Privacy Settings Won’t Bring Them Back - Forbes

via Tumblr http://erinmoloney.tumblr.com/post/64683827007

Thursday, October 17, 2013

"Perficient features employee blog posts on its home page and lets employees tell the story..."

“Perficient features employee blog posts on its home page and lets employees tell the story themselves. The diversity of the storytellers must attract not only young but “seasoned” professionals thinking about a job change.”



- Is Your Web Site Wrecking Recruitment? — Redmond Channel Partner

via Tumblr http://erinmoloney.tumblr.com/post/64308917912

Tuesday, October 15, 2013

"The data-driven business of online marketing has become an explosive growth industry. Just how big?..."

“The data-driven business of online marketing has become an explosive growth industry. Just how big? About $62 billion in the U.S. in 2012.”



- Study: Digital Marketing Industry Worth $62 Billion - Digits - WSJ

via Tumblr http://erinmoloney.tumblr.com/post/64141969549

Monday, October 7, 2013

"Stop reading this blog and look up. What do you see? I bet the majority of you, especially if you..."

“Stop reading this blog and look up. What do you see? I bet the majority of you, especially if you are in a public place, will see most people with their heads down looking at their cell phones (be honest, are you reading this blog on your phone?). And why not, it has truly become a one stop shop – you can do pretty much everything with a few taps on your cell phone…including managing your health.”



- Meaningful Use for Mobile Health | Perficient Healthcare IT Solutions Blog

via Tumblr http://erinmoloney.tumblr.com/post/63370911186

Tuesday, October 1, 2013

"Facebook is like your home. It is where your friends are and where you share a lot of your personal..."

“Facebook is like your home. It is where your friends are and where you share a lot of your personal day-to-day happenings.

Twitter is like a pub. There’s lots of noise there, but you can still do business, and share the interesting things that are happening to you and around you.

LinkedIn is like a business meeting. It is pretty much all business and a great place to meet other business people.”



- Create Exclusive Content For Your Social Media Networks To Attract Visits #socialmedia

via Tumblr http://erinmoloney.tumblr.com/post/62843844654

Monday, September 30, 2013

Attribution modeling: What it is and why marketers can't ignore it.


For years, marketers have faced the challenge of determining which type of advertising gets the "credit" for a sale or a conversion when multiple channels have contributed to pushing that person farther along in the sales funnel.

Neustar and Advertising Age released a report on an advertising industry study they conducted regarding digital attribution:
The advent of digital media promised a great leap forward: not only the ability to monitor what ads consumers saw and responded to, but potentially to make a direct connection from the advertising to the purchase itself.  
Businesses could actually count the visitors to a website, the number of searches, the clicks on an ad and the “likes” on a Facebook page. But despite the promise and the progress, and despite an overwhelming amount of information available, measuring the value of advertising on digital media channels is complicated and challenging—especially in terms of making the connection back to the actual sale.

The report acknowledges that the customer journey has become much more complex in recent years, with social media and mobile activity booming.

Enter the concept of "attribution modeling" or "digital attribution measurement." According to Paul McLenaghan, VP-product management for Neustar, it is becoming increasingly important for marketers to report on and analyze which channel drives an action or impacts the behavior of a consumer, and be able to identify and track a single consumer across those multiple channels.

While the majority of marketers (55.2% of respondents) are not familiar with the terms "cross-channel attribution" and "digital attribution measurement", according to the report, they overwhelmingly describe themselves as:

  • highly engaged in online advertising 
  • very interested in reaching the "right" online audiences 
  • wanting to spend money more effectively
  • frustrated by lack of industry consensus on the best practices
  • needing more budget and staff to make produce more accurate measurement and analysis
Sound familiar?

7 Types of Attribution Modeling

How are marketers measuring attribution and assigning credit to digital marketing channels today? The report cites 7 methods, in order of popularity, with #1 being most popularly used:
  1. Channel weighting based on the path of the customer
  2. Marketing-mix modeling / Algorithmic - a number of steps that create a formula for the marketing mix
  3. Custom weighting - with business rules
  4. First or last click
  5. Time decay - greater weight given to more recent activity
  6. Even weighting - equal credit to all channels
  7. Other
15% were unsure about the method their company employed.

"Many experts consider channel-weighted attribution an arbitrary and outdated way to assess media performance and make future media buys," says the report, so it's disappointing that this is the most popular method.

"In the 10 years since cookie tracking was adopted, the way the ad servers work is that the last exposure or last click gets the credit for the sale,” says Michael Kaushansky, exec VP-chief analytics officer for Havas Media North America.

The report also addresses the nightmare that many marketers face when trying to even track a single user to begin with. They cite the following commonly known problems with cookie-based tracking:
  • people replace laptops or computers/machines often
  • computers crash and are restored
  • computer owners know how to delete cookies and prevent cookies from being stored

What's the best solution?

According to this report: 

"For many experts, the better solution is cross-channel attribution: a method that can find unique customers across different media—ideally both online and traditional media—and ultimately connect those consumers with their real purchase data, whether those purchases happen online or in stores. 
Being able to see how consumers respond to and are influenced by the frequency and styles of advertising on various media can help marketers make future spending decisions."


The report is called "Attribution: What Marketers Need to Know About Audience Measurement."

"Mount Sinai Medical Center hired former Facebook data scientist to develop and refine predictive..."

“Mount Sinai Medical Center hired former Facebook data scientist to develop and refine predictive analytics capabilities”



- Social Meets Clinical Meets Research: Big Data in Medicine | Perficient Healthcare IT Solutions Blog

via Tumblr http://erinmoloney.tumblr.com/post/62719531584

Tuesday, September 24, 2013

Monday, September 23, 2013

Monday, August 26, 2013

"Perficient becomes closely aligned with overall business strategy of its clients, not just the IT..."

“Perficient becomes closely aligned with overall business strategy of its clients, not just the IT plan, which makes for long-term relationships. “Your CFO really wants these economies of scale, the agility that cloud brings and the cost-savings.””



- Perficient’s cloud prescription for healthcare companies | ZDNet

via Tumblr http://erinmoloney.tumblr.com/post/59411917722

Yahoo May Not Have Actually Leapfrogged Google's Web Traffic

Yahoo May Not Have Actually Leapfrogged Google's Web Traffic

via Tumblr http://erinmoloney.tumblr.com/post/59402748483

Friday, August 16, 2013

nickinstl: erinmoloney: Does it sound like “jif” or “gif”?...





nickinstl:



erinmoloney:



Does it sound like “jif” or “gif”? @nickgilham @ambabka



So this happened tonight





via Tumblr http://erinmoloney.tumblr.com/post/58418056427

Thursday, August 15, 2013

Does it sound like “jif” or “gif”?...





Does it sound like “jif” or “gif”? @nickgilham @ambabka




via Tumblr http://erinmoloney.tumblr.com/post/58389746467

Monday, August 12, 2013

"followers who saw a company’s promoted tweets purchased 29% more than followers reached by..."

“"followers who saw a company’s promoted tweets purchased 29% more than followers reached by organic tweets alone, Twitter reported Thursday."”



- Twitter Tracks Users’ Tweets to Measure Advertisers’ Offline Sales - CIO.com

via Tumblr http://erinmoloney.tumblr.com/post/58067106922

Friday, July 26, 2013

"Amazon is evolving from an online retailer into a competitive provider of information technology and..."

“Amazon is evolving from an online retailer into a competitive provider of information technology and services to big companies, and government bodies.”



- Amazon VS IBM In A Battle For The Cloud - Business Insider

via Tumblr http://erinmoloney.tumblr.com/post/56520823901

Tuesday, July 23, 2013

One woman's perspective: Leaned In, Screwed Over

One woman's perspective: Leaned In, Screwed Over:

Very interesting perspective on what “leaning in" really resulted in for one woman. It reminds us that there are many variables at play here.



Seven years ago, I was 29 and desperate to avoid the label “stay-at-home mom” in case it stuck forever. But how much damage would I have done to my career, really, if I’d told my boss: I quit? Or: See you in mediation?


Looking back now, I wish I’d leaned out. Leaning in was a gesture of timidity. I was too scared of what I might lose, and ended up sacrificing the good situation my family already had. We could have found a way to get by.


So, my advice to the working mothers (and fathers) of America: Think carefully before leaning in. Remember that not every risk is worth taking. And make sure your boss puts everything in writing.





via Tumblr http://erinmoloney.tumblr.com/post/56251438985

Monday, July 22, 2013

"According to a report from Gartner, the CMO will spend more on IT than the CIO by 2017. The result..."

“According to a report from Gartner, the CMO will spend more on IT than the CIO by 2017.

The result will be greater accountability for marketers to demonstrate an alignment between marketing spend and revenue goals.”



- How to turn content marketing into content ROI | VentureBeat

via Tumblr http://erinmoloney.tumblr.com/post/56166733770

"Video is the enduring, long-lasting form factor of content. If you give people the option of reading..."

“Video is the enduring, long-lasting form factor of content. If you give people the option of reading or viewing, they’re going to view.”



- Salesforce CMO Michael Lazerow Talks About Customer Companies | Adweek

via Tumblr http://erinmoloney.tumblr.com/post/56166670281

Wednesday, July 10, 2013

"Promoted Tweets are a tool advertisers use to promote specific campaigns via Tweets on Twitter. The..."

“Promoted Tweets are a tool advertisers use to promote specific campaigns via Tweets on Twitter. The Promoted Tweets for Good programs is an application-based pro-bono program serving a number of non-profit organizations each year. We offer a second type of Promoted Tweets for Good ad hoc to organizations involved in disaster relief in times of crisis or civil unrest.”



- Amy Neumann: Social Good Stars: Claire Diaz-Ortiz

via Tumblr http://erinmoloney.tumblr.com/post/55103745727

"Twitter is a series of ‘now’ moments, while there are other platforms that are about..."

“Twitter is a series of ‘now’ moments, while there are other platforms that are about yesterday’s moments.”



- Adam Bain, Twitter’s president of global revenue, as quoted by USA Today

via Tumblr http://erinmoloney.tumblr.com/post/55099150642

Monday, July 1, 2013

"Sales managers don’t have to make a decision to adopt social media, because their customers have..."

“Sales managers don’t have to make a decision to adopt social media, because their customers have already made it for them.”



- http://www.forbes.com/sites/tjmccue/2013/06/30/social-capital-is-path-to-social-selling/?utm_source=followingweekly&utm_medium=email&utm_campaign=20130701

via Tumblr http://erinmoloney.tumblr.com/post/54357969685

"An integral part of the sales process is getting to know your prospects and establishing..."

“An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out that social media can help you accomplish this quickly and easily.”



- http://www.forbes.com/pictures/elee45hmim/5-steps-to-making-a-sale-through-social-media/?utm_source=followingweekly&utm_medium=email&utm_campaign=20130701

via Tumblr http://erinmoloney.tumblr.com/post/54357870012 social media

Monday, June 24, 2013

"58% of respondents said that content played a role in purchasing decisions when it helped them find..."

“58% of respondents said that content played a role in purchasing decisions when it helped them find new solutions to problems.”



- B2B Decision-Makers Value In-Depth Content - eMarketer

via Tumblr http://erinmoloney.tumblr.com/post/53764288401

Saturday, June 22, 2013

8 Great Social Media Crisis Management Examples


Today in my social media marketing class for UMSL, I spoke about several crisis management examples involving social media. They are:

  1. What was intended to be a promotion for the company quickly became a PR nightmare when McDonalds' new feature, the “McStory” (#McDStories) opened them up for bad publicity. 
  2. A Nestle employee becomes overly defensive in an online argument causing many people to abandon the company altogether.
  3. After hours of very unusual tweets from @BurgerKing, followers began to notice that something was off. Fortunately, the tweets were humorous but could have been devastating had they been offensive. 
  4. Abercrombie jokingly asked “Jersey Shore” cast member Mike Sorrentino to refrain from wearing their clothing as a marketing scheme. Unfortunately, the actor did not find this joke humorous and sued the company for $4 million.
  5. Lowe’s pulled advertisements from the show “All-American Muslim” after a conservative Christian group complained. This caused a major backlash as thousands of Americans accused the company of bigotry. 
  6. A video of a Federal Express delivery man throwing – and breaking – a computer monitor went viral almost instantly at the worst possible time: the holiday season. 
  7. Associated Press hacked tweet causes stocks to plunge
  8. A Red Cross intern mistakenly tweeted from the company’s official page rather than his personal twitter account. 

Thursday, June 20, 2013

"The new generations, committed to sustainability and social purpose, have learned from us that..."

“The new generations, committed to sustainability and social purpose, have learned from us that choice and income don’t bring happiness — but community, trust and purpose might. It’s a new consumer mind-set that values transparency, participation and collaboration. In this atmosphere, the new brand is no brand, and intrusive branding and advertising had better stay out of the way.”



- http://www.bizjournals.com/phoenix/blog/business/2013/06/if-youre-in-advertising-your-life-is.html?ana=twt&page=2

via Tumblr http://erinmoloney.tumblr.com/post/53441523351

Wednesday, June 19, 2013

IBM expands #SocialMedia analytics into the #Cloud - @PorteronPortal from @Perficient weighs in

IBM expands #SocialMedia analytics into the #Cloud - @PorteronPortal from @Perficient weighs in:

“IBM’s Social Media Analytics in the cloud focuses on what matters. It operates on the understanding that companies no longer control the conversation; they participate and influence,” said Michael Porter, principal of the portal and social practice at Perficient.





via Tumblr http://erinmoloney.tumblr.com/post/53376482762

Embrace Social Media to Enhance Your Networking Skills - Getting Started Guide


This afternoon, I am so excited to be presenting to KPMG Network of Women (KNOW) networking event in Saint Louis, MO! The title of the talk is "Embracing social media to enhance your networking skills and capabilities."

In addition to my presentation, I'll be providing a handout that includes my favorite quick tips for getting started on Twitter & LinkedIn, as well as some really helpful suggestions for networking on these channels.

I uploaded it to my SlideShare channel, and here is the guide for you to learn from, share and enjoy. I hope it helps for any woman just getting started in social media. The guide should appear below in this blog post. If you do not see it, click here.

If you attended the event, and you'd like to get in touch with me, my contact information is on the second page!


Monday, June 17, 2013

Digital and Social Media Marketing Manager Position - Saint Louis, MO

At Perficient, we have an immediate opening on our marketing team for a rockstar Digital and Social Media Marketing Manager.

We're a fast-growing company, and we have our corporate office at Maryville Centre, 141 and Highway 40 in Town & Country (Saint Louis), MO. Our marketing team is over ten people, but from my experience working here, I can tell you that this role will interface with no less than a few hundred people across the country who blog on our 9 active technology blogs, and the successful candidate will collaborate with key stakeholders in leadership roles as well. This manager will both execute on the crafting and posting of social media messages daily, but he or she will also lead our digital and social strategy for online video, social networks, blog content, website content, email marketing, and much more.

This is an awesome opportunity for a great company. I hope you will consider this role or share it with a great candidate today! View Job Description

Sprint leverages Twitter for second-screen effort targeting NBA championship viewers

Sprint leverages Twitter for second-screen effort targeting NBA championship viewers:

Sprint is also sponsoring the delivery of instant replays of the best moments from games, taking advantage of a Twitter and NBA partnership to post game highlights on Twitter during the playoffs using the #NBARapidReplay hashtag.


This is the first time that real-time video technology in tweets has been used for professional sports, giving fans timely content in-Tweet, per Digitas.





via Tumblr http://erinmoloney.tumblr.com/post/53218319756

Saturday, June 15, 2013

Great stats on Twitter usage!





Great stats on Twitter usage!




via Tumblr http://erinmoloney.tumblr.com/post/53028157728

Thursday, June 13, 2013

Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook Debuts Hashtags, Urges Advertisers to Use Them:

Hashtags are a first step in surfacing relevant and important public conversations. Over time, our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.





via Tumblr http://erinmoloney.tumblr.com/post/52884593316

Sunday, June 9, 2013

"Dear obese PhD applicants: if you didn’t have the willpower to stop eating carbs, you won’t have the..."

“Dear obese PhD applicants: if you didn’t have the willpower to stop eating carbs, you won’t have the willpower to do a dissertation #truth”



- ICYMI: This tweet, sent from the Twitter account of evolutionary psychologist and professor Geoffery Miller, has sent the the academic world into a frenzy. Read the rest of the story on NPR’s 13.7 Cosmos & Culture blog. (via npr)

Interesting.




via Tumblr http://erinmoloney.tumblr.com/post/52550865539

Tuesday, June 4, 2013

Monday, June 3, 2013

"Google+ Trumps Twitter: Google+.. .had the second-highest number of account holders.. leading..."

“Google+ Trumps Twitter: Google+.. .had the second-highest number of account holders.. leading Twitter by approximately 10 percentage points”



- Google Trumps Twitter, Earning Second Place for Total US Social Networkers - eMarketer

via Tumblr http://erinmoloney.tumblr.com/post/52087952239

"We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in..."

“We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in your advertising you were destined to be overshadowed by the competition. Today, if you don’t have a social media manager (or department) with a solid piece of social media management software, you are looking at the same shakeout that happened with companies that refused to believe that the web was the future of business.”



- The TweetDeck Fiasco | Social Media Today

via Tumblr http://erinmoloney.tumblr.com/post/52059606590

Thursday, May 30, 2013

UMSL offers new program in digital media marketing

UMSL offers new program in digital media marketing:

“It is imperative that universities begin to seriously change their marketing curriculums to reflect the evolution of marketing and business being driven by technology or they will be outdated and irrelevant,” said Perry D. Drake, academic director and assistant teaching professor at UMSL.





via Tumblr http://erinmoloney.tumblr.com/post/51732317280

Thursday, May 23, 2013

"All forms of organizations need to have social media policies and procedures in place that are..."

“All forms of organizations need to have social media policies and procedures in place that are clearly articulated to employees. And as we all must do, employing a modicum of common sense and an understanding of one’s personal responsibility in social media channels is never a bad idea as long as we prefer gainful employment.”



- St. Louis’ Social Media-Driven Saga of Larry Conners and KMOV - Forbes

via Tumblr http://erinmoloney.tumblr.com/post/51167838931

Wednesday, May 22, 2013

"11 percent of Twitter users who saw a tweet from a B2B tech brand went on to convert on the..."

“11 percent of Twitter users who saw a tweet from a B2B tech brand went on to convert on the company’s website by completing a sign-up form for downloadable content or demo, compared to only 4 percent of average Internet users.”



- Twitter Outperforms Facebook and LinkedIn 9 to 1 for Lead Generation | Resnarkable

via Tumblr http://erinmoloney.tumblr.com/post/51090772812

Tuesday, May 21, 2013

Forbes reports: 78% Of Salespeople Using Social Media Outsell Their Peers


Great article on social selling by @MarkFidelman


Key Takeaways
  • The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media.
  • When it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. 
  • Over half of the respondents (54%) who used social media tracked their social media usage back to at least one closed deal. 
  • Over 40% said they’ve closed between two and five deals as a result of social media 
  • More than 10% of the respondents said; “Yes, It directly contributes to my closes.” 
  • 50.1% of sales people who report using social media state that they spend less than 10% of their selling time using social media. That’s decent ROI.
  • The top social selling sites were, in order, Linkedin, Twitter,Facebook , Blogging, Google +, other.


“Linkedin, Twitter, Facebook, Foursquare, Google Plus, a blog, etc. are no longer nice to haves, they are salesperson must haves.”

"Selling through social channels (social selling) is the closest thing to being a fly on the wall in..."


Selling through social channels (social selling) is the closest thing to being a fly on the wall in your customers, prospects and competitor’s world. Using Twitter, LinkedIn, Facebook, and other social media – supplies information that is almost impossible to obtain through traditional means. A lead today can be someone complaining on Twitter that their current vendor is driving them crazy. It can be a question in a LinkedIn group. It can be a unassuming comment on a Facebook page. Today, leads are far more than a call from a friend, a business card from an event or a chance encounter on a flight.


The phrase; “Go where you customers are.” has always been true and now it’s truer than ever. Your customers and prospects use social media.






- Study: 78% Of Salespeople Using Social Media Outsell Their Peers - Forbes

via Tumblr http://erinmoloney.tumblr.com/post/50990092262

Tuesday, May 14, 2013

University of Missouri St. Louis Goes Digital with Marketing Courses


"In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it."
- Forrester Research 

Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive channels gain legitimacy in the marketing mix.

The demand for digital marketing in our education system is self-evident.
This week, I met with +Perry Drake +Nick Gilham and +Derek Mabie to discuss the digital media marketing courses we'll be offering as part of a new push by the University of Missouri Saint Louis to educate their students on digital media aspects of marketing. This includes:

Read the full press release below, and if you are interested in the social media marketing course I am teaching, you can learn more and register here.


UMSL Announces Digital Media Marketing Courses from Erin Moloney


Social Media Marketing (21 hours)

June 14, 15, 22, 2013 | 9:00-5:00 PM | Register | Inquire
Instructor: Erin Moloney 
Social networks are becoming an integral part of the marketing mix. On these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, the various tools (free and paid) used to listen and engage with consumers, how to manage healthy communities, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, the various ways engagement is measured, the value of a Facebook like, and how to calculate return on investment. Social networks discussed will include Facebook, Twitter, Tumblr, Instagram, LinkedIn, WordPress, etc. Tools used and discussed will include Netbase (our partner), HootSuite, TweetDeck, Technorati, etc. Real life case studies will be discussed throughout this course.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Foundational Elements of Marketing Analytics Success

Foundational Elements of Marketing Analytics Success:

CMOs know that increasing their investment in analytics is a key to…




  1. Driving the competitiveness of their business in the marketplace



  2. Ensuring the ongoing relevance of their department within the organization









via Tumblr http://erinmoloney.tumblr.com/post/50428197446

"In today’s business climate, people are very hesitant to grant their trust to any big..."

“In today’s business climate, people are very hesitant to grant their trust to any big organization…Smart organizations are recognizing that trend, and looking at how they can build their reputation – and thus trust – with the people that matter most to them.”



- Why I Drank the Reputation Management Kool-Aid | Standing Partnership

via Tumblr http://erinmoloney.tumblr.com/post/50426360977

Wednesday, May 8, 2013

Why CMO Tenure Has Doubled - via @adage

Why CMO Tenure Has Doubled - via @adage:

The increased complexity of the job has made CMOs more fulfilled, challenged and respected, resulting in a big shift in how long they stick around.





via Tumblr http://erinmoloney.tumblr.com/post/49945558509

Tuesday, May 7, 2013

People Seek Authenticity Even if They Can't Easily Define It - by @simonsinek

People Seek Authenticity Even if They Can't Easily Define It - by @simonsinek:

The reason companies like Southwest Airlines, Apple and Whole Foods have loyal followings is because they tell us what they believe.





via Tumblr http://erinmoloney.tumblr.com/post/49878195872

Monday, May 6, 2013

A Facebook Fan Is Worth $174, Researcher Says, for Consumer Brands

A Facebook Fan Is Worth $174, Researcher Says, for Consumer Brands:

A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.





via Tumblr http://erinmoloney.tumblr.com/post/49782816831

Thursday, May 2, 2013

"In the world of B2B sales and marketing these days, it’s just as important for an executive or..."

“In the world of B2B sales and marketing these days, it’s just as important for an executive or salesperson to have a solid reputation online as it is offline.”



- How to Protect Your Online Reputation and Close the Deal | ClickZ

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Wednesday, May 1, 2013

Three Top Marketers With Agency Backgrounds Reveal Why They Switched SidesStrategy - Advertising Age

Three Top Marketers With Agency Backgrounds Reveal Why They Switched SidesStrategy - Advertising Age:

the thing we like about working on the client side is that you can advocate, encourage and sell through amazing work in ways you just would not have been able to do on the agency side.





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Thursday, April 25, 2013

What the Launch of Social.com Shows Us : Enterprise Irregulars

What the Launch of Social.com Shows Us : Enterprise Irregulars:

This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) together






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Monday, April 22, 2013

Wednesday, April 10, 2013

CMOs Using Social Data to Flex Their Muscle

CMOs Using Social Data to Flex Their Muscle:


  • the signs are everywhere that the CMO’s position is increasing in importance

  • in 2006 the average CMO tenure was just 23.2 months, whereas by 2012 CMOs generally have tenure of 43 months.





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LinkedIn Is Preferred By Executives

LinkedIn Is Preferred By Executives:


  • LinkedIn remains the top social media site for business executives (directors and above), according to a recent survey conducted by DHR International and Modern Survey. While LinkedIn holds on to this top billing, executives indicated that Twitter (27%) and Facebook (44%) were sites that they use often.

  • Despite the increased awareness and “noise” about Twitter and blogs, very few executives consider them to be their preferred social media vehicle.

  • The executives also indicated that they would use social media more if:

    - If it were helpful to their business—90%
    - If they were actively looking for a new career opportunity—86%
    - If the items learned were consistently high value—85%
    - If they thought it was a better use of their time 80%
    - If they better understood the benefits ~60%
    - If they had a better experience with the tools ~50%





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Monday, April 8, 2013

5 specific ways salespeople can use LinkedIn

5 specific ways salespeople can use LinkedIn:

Great article. Here is my summary:


5 specific ways salespeople can use LinkedIn



  1. Find out who they should contact in order to secure customer meetings; use LinkedIn to ensure they were contacting the right person but make first contact via email

  2. Find out more about people they will meet prior to customer meetings: where they have worked in the past and who they might know in common

  3. Research their competition: monitor a prospective customer’s connections to find out which competitors and salespeople are working on the account.

  4. Join groups to keep in touch with colleagues they worked with in the past, follow companies of interest, and to improve industry related knowledge or sales-skills.

  5. Keep existing customers informed about their company’s offerings; use LinkedIn to send short messages that contained links to press releases, white papers, analyst reports, product announcements, and company produced videos


How they should not use LinkedIn in sales:



  • making an unsolicited initial customer contact directly through a LinkedIn invitation




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For Driving Engagement, B2B Marketers Put a Premium on Content

For Driving Engagement, B2B Marketers Put a Premium on Content:


  • A survey by content curation software provider Curata found that engagement was the most frequently cited objective of content marketing among US B2B marketers.





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Friday, April 5, 2013

The 7 Biggest Misconceptions of Successful B2B Marketing

The 7 Biggest Misconceptions of Successful B2B Marketing:


  1. Branding isn’t as important in B2B as it is in B2C

  2. Last-click measurement provides an accurate picture of where your marketing dollars are working

  3. Getting in front of the right company makes for successful B2B marketing

  4. All B2B targeting is all created equally

  5. Display advertising doesn’t drive leads

  6. Business marketers need to stick to delivering a message to businesspeople within a business environment

  7. Businesspeople always want personalized marketing





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Thursday, April 4, 2013

What is "thought leadership" really?

What is "thought leadership" really?:

When successful, it engages buyers in an exchange of ideas that delivers value to both sides — buyers and sellers — while positioning your firm as a trusted source of great information. And the market, not your marketing department, tells you when your stuff reaches true thought leading status.





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Wednesday, April 3, 2013

CMOs beat CIOs in digital marketing turf war - via @Forbes

CMOs beat CIOs in digital marketing turf war - via @Forbes:


  • “The era of the CMO is now here,”

  • more software sales are being driven by marketing and IT spending is no longer restricted to IT departments of a company

  • most marketers are under intense pressure to show tangible returns on the money they spend.

  • nearly two-thirds of CMOs expect return on marketing investment to be the primary measure of their effectiveness by 2015





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Tuesday, April 2, 2013

Integration, Content and Analytics Drive #B2B Digital Marketing Success

Integration, Content and Analytics Drive #B2B Digital Marketing Success:


  • 57% of the buying process is complete before a B2B buyer ever contacts a salesperson

  • The smartest companies dedicate a greater portion of their marketing budgets to improving their fundamental understanding of effectiveness, interactivity, and causality across marketing programs.





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Wednesday, March 20, 2013

CMO credits the role of "marketing technologist" to achievements

CMO credits the role of "marketing technologist" to achievements:
Key takeaways from this article:



  • marketing is now investing a tremendous amount of money into technology

  • The IT and the marketing people are aligned almost all the time on advanced and emerging applications

  • Jauchius credits the appointment of a “marketing technologist” position as the single liaison between marketing and IT with helping define roles and identify the kinds of multi-talented staff members needed to power digital marketing initiatives like customer analytics.

  • This role is the best way to make sure you have a collaborative relationship between marketing and tech





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