Tuesday, June 26, 2012

Looking for a Financial Services Marketing Manager in Saint Louis

Our marketing team at Perficient has an opening for a Financial Services Marketing Manager here in Saint Louis, MO.

This position would work directly with me on a lot of great projects including social media marketing, advertising, website, event marketing, messaging, collateral, and the chance to work for a dynamic, fast-growing, Saint Louis-based national consulting firm!


  • Collaborate with key stakeholders in developing and growing an integrated vertical marketing strategy to include messaging, marketing tactics, and collateral;
  • Target marketing messages and strategies to the needs of IT and business professionals within the financial services industry; understanding the key challenges faced by companies within the industry (security, regulation, consolidation) and focusing on how the company's solutions meet those needs
  • Drive social media and website content strategy; Promote content generation from key subject matter experts within financial services, maintain an active blog and twitter profile by publishing SME thought leadership content and industry news
  • Facilitate the creation of white paper and webinar content from SMEs in the financial services vertical, driving attendance and awareness via social and online channels
  • Drive internal financial services industry knowledge and solution awareness (sales enablement) for sales and delivery teams; Work with national sales organization to identify, pursue, and develop key projects within financial services
  • Develop campaigns to leverage additional industry marketing opportunities, including: email marketing campaigns, internal business development campaigns, trade show planning and promotions
  • Measure marketing effectiveness through ongoing web analytics reports and relevant campaign metrics
  • Collaborate with broader marketing organization to leverage available resources on behalf of financial services stakeholders

This is a full time position with Perficient. At Perficient, we offer a full competitive base salary, bonuses twice a year, a full benefits package including medical, dental and vision, a 401(k) with matching contributions, 4 weeks’ vacation and 10 paid holidays per year.

Apply Online!

Senior Technology Decision-Makers are More Social Online Than Their Teams

Forrester published a very enlightening report today called "Tech Marketers Are Missing The Social Mark For Senior Decision-Makers." What's unique about the findings in this study is that Forrester found that senior level decision-makers, such as vice presidents and directors, making technology buying decisions, are actually more active on social media than those who report to them. 

Here are some of my favorite key findings from the report:
  • "Senior-level decision-makers are significantly more willing than lower seniority colleagues to use social channels at work."
  • "Fifty-nine percent of directors and above use social media sites for work at least once a week, and only 30% of their staff do also."
  • "About half of senior management — vice presidents and directors — use LinkedIn at least weekly, compared to just 30% of individual workers."
  • "Senior decision-makers are more interested in sources that have longer form writing." (Blog content over Twitter, for instance)

You can download the report here.
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