- B2B Decision-Makers Value In-Depth Content - eMarketer
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“IBM’s Social Media Analytics in the cloud focuses on what matters. It operates on the understanding that companies no longer control the conversation; they participate and influence,” said Michael Porter, principal of the portal and social practice at Perficient.
Sprint is also sponsoring the delivery of instant replays of the best moments from games, taking advantage of a Twitter and NBA partnership to post game highlights on Twitter during the playoffs using the #NBARapidReplay hashtag.
This is the first time that real-time video technology in tweets has been used for professional sports, giving fans timely content in-Tweet, per Digitas.
Hashtags are a first step in surfacing relevant and important public conversations. Over time, our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.