Tuesday, July 8, 2014

"The challenge for marketers is not only that consumers seek out information online and from social..."

“The challenge for marketers is not only that consumers seek out information online and from social media, but also that consumers trust these sources more than traditional advertising”



- Why Marketers Should Be Followers

via Tumblr http://ift.tt/1n4IJNN

Tuesday, July 1, 2014

"Research with human subjects is generally governed by strict ethical standards, including the..."

“Research with human subjects is generally governed by strict ethical standards, including the informed consent of the people who are studied. Facebook’s generic click-through agreement, which almost no one reads and which doesn’t mention this kind of experimentation, was the only form of consent cited in the paper. The subjects in the study still, to this day, have not been informed that they were in the study. If there had been federal funding, such a complacent notion of informed consent would probably have been considered a crime. Subjects would most likely have been screened so that those at special risk would be excluded or handled with extra care.”



- Jaron Lanier on Lack of Transparency in Facebook Study - NYTimes.com

via Tumblr http://ift.tt/1rdCGhg
Related Posts Plugin for WordPress, Blogger...