Wednesday, March 20, 2013

CMO credits the role of "marketing technologist" to achievements

CMO credits the role of "marketing technologist" to achievements:
Key takeaways from this article:

  • marketing is now investing a tremendous amount of money into technology

  • The IT and the marketing people are aligned almost all the time on advanced and emerging applications

  • Jauchius credits the appointment of a “marketing technologist” position as the single liaison between marketing and IT with helping define roles and identify the kinds of multi-talented staff members needed to power digital marketing initiatives like customer analytics.

  • This role is the best way to make sure you have a collaborative relationship between marketing and tech

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