Saturday, December 26, 2009
By any other name...Can you label yourself?
It immediately reminded me of how we are all falling into the same trap when we call ourselves a "social media guru" or "social media expert." How much can we label ourselves and get away with it? I used to be able to call myself an online marketing specialist or "online marketing consultant" and all was well. Now that I'm getting more specific with things, is there a threshold of, say, speaking appearances or consulting gigs I must land before I can call myself an expert in social media marketing? Is there a certain number of miles I must obtain - a la George Clooney in "Up in the Air" - before I can call myself a "jet setter?" Is being Platinum on American Airlines' Advantage program enough?
Is it really faux pas to label one's self? Where do we draw the lines?
Posted by Erin