Monday, January 10, 2011

Social Media Bigger than Marketing and PR?

Michael Brenner (@BrennerMichael) was quoted by Tom Pick (@TomPick) in a recent blog post, and I'm curious: Do you agree with what he has to say? "Social is much bigger than marketing and PR," he said. I don't have the source article from Michael, but I'm not sure I agree. I think Marketing and PR are fields of practice. Social media is a channel. Now, as it grows and grows, and as we look for ways to align marketing roles within organizations into focus areas, you may be able to say that "social media" is actually becoming its own field of practice. However, I do not believe the three are mutually exclusive, and thus I don't know that they can be compared to one another. I think there's a fantastic overlapping and intersection between marketing, PR and social media, as well as interactive advertising and other methods and channels.

What do you think?

Amplify’d from
“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. It’s a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales,” according to Michael Brenner.


  1. I read your title and immediately wanted to comment. I had intended to say 'Social media is not bigger than marketing and PR, social media is part of marketing and Pr,' echoing the sentiments you had about social media being a channel.

    However, maybe his word choice is just tricky. He doesn't say 'social media', he just says 'social.' Perhaps he means that the idea of a two-way conversation, engagement, involvement is bigger than marketing and PR, which traditionally are just one way broadcasts of information. Maybe he was saying that the social conversation is bigger than traditional marketing and PR conversations. I guess we'd never know out of context though....

  2. That's a great point, Danielle. Thanks for the comment!


Thank you for commenting on my blog post! I really appreciate the conversation. -Erin

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