"We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in..."

“We were all told (correctly) 10 years ago that if you didn’t have a .com address somewhere in your advertising you were destined to be overshadowed by the competition. Today, if you don’t have a social media manager (or department) with a solid piece of social media management software, you are looking at the same shakeout that happened with companies that refused to believe that the web was the future of business.”



- The TweetDeck Fiasco | Social Media Today

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