Tuesday, September 28, 2010

Social Media Most Effective for Branding in B2B: But Can We Do Better?

What this study shows us primarily is that "In B2B marketing, social media is most effective at achieving branding goals." I agree with that, from my experience working in social media in B2B. But from my perspective, It's unfortunate to see such a drop off between increasing website traffic and generating leads. I'd like to see us as B2B marketers figure out tools or processes for closing that gap. I'd like to see more case studies and articles about those who are effectively generating very quantifiable and qualified leads into their sales pipeline directly from the relationships they are establishing with influencers and decision makers in their target demographic who are active on social media sites.

Amplify’d from www.marketingsherpa.com
Most Effective Use of Social Media In Achieving B2B Branding Goals

View Chart OnlineRead more at www.marketingsherpa.com

1 comment:

  1. I'm actually surprised that web traffic isn't more successful. How easy is that with social media? All you do is link back to your site.... Plus, it is measurable. I wonder how they are measuring awareness and reputation here. Is it just people saying that they 'feel' like it was successful? Interesting stats, thanks for sharing.

    -Danielle @ Atomicdust


Thank you for commenting on my blog post! I really appreciate the conversation. -Erin

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