Almost two years ago, when I began work in social media marketing and set out to define Perficient's social media strategy, I defined our goals in social media in this way:
- Develop a community and "center of knowledge" around what we do, proving our abilities and expertise
- Generate an interest in Perficient by prospective clients who seek us out as a result of our merits.
This has thought leadership written all over it, and there is no shortage of thought leadership within the company.
Last month, Mashable posted an article that proves this was the right approach, enabling us to capitalize on a key trend in online content consumption and purchase decision-making that has exploded over the past few years. Erica Swallow recapped a presentation by Steve Rubel, EVP of Global Strategy and Insights for Edelman.
Below are the key insights from Steve Rubel, highlighting a shift in consumers' trust from seeking out information and advice from peers, to seeking out the companies who provide:
- expert insights and technical experience
- good content curation: separating the art from the junk for people to understand it.
We now have over 30 experts across the company empowered to blog weekly or daily and tweet from company profiles. They are constantly curating the best content in their subject areas and contributing unique thought leadership in their space. View all of our active blogs and Twitter profiles here.