CMOs beat CIOs in digital marketing turf war - via @Forbes

CMOs beat CIOs in digital marketing turf war - via @Forbes:

• “The era of the CMO is now here,”


• more software sales are being driven by marketing and IT spending is no longer restricted to IT departments of a company


• most marketers are under intense pressure to show tangible returns on the money they spend.


• nearly two-thirds of CMOs expect return on marketing investment to be the primary measure of their effectiveness by 2015

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