Thursday, April 4, 2013

What is "thought leadership" really?

What is "thought leadership" really?:

When successful, it engages buyers in an exchange of ideas that delivers value to both sides — buyers and sellers — while positioning your firm as a trusted source of great information. And the market, not your marketing department, tells you when your stuff reaches true thought leading status.

via Tumblr B2B, Social Media

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Thank you for commenting on my blog post! I really appreciate the conversation. -Erin

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