Tuesday, April 2, 2013

Integration, Content and Analytics Drive #B2B Digital Marketing Success

Integration, Content and Analytics Drive #B2B Digital Marketing Success:


  • 57% of the buying process is complete before a B2B buyer ever contacts a salesperson

  • The smartest companies dedicate a greater portion of their marketing budgets to improving their fundamental understanding of effectiveness, interactivity, and causality across marketing programs.





via Tumblr http://erinmoloney.tumblr.com/post/46939463479

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